Practice Differentiation by Reintroducing Custom Hearing Products

By ROBERT M. TRAYNOR, EdD, MBA, FNAP

Practice differentiation is one of the most effective defensive methods available to the independent practitioner, and offering custom hearing aids, earmolds, and plugs is probably the one of the easiest and most effective ways to further differentiate your hearing care practice.

Porter indicated that technology has a serious impact on the differentiation of a business, its role, and its product in the consumer’s value chain. He also stated that clinics achieving and sustaining this market differentiation will perform at a significantly higher financial level than those that do not differentiate.

Read the full Hearing Review article by Robert M. Traynor, EdD, MBA, FNAP, to learn more about how you can easily do this.

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